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Betting on the RANGE: Beef, Dairy and the Plan to Make Amarillo into a Global Food Hub

Photo Credit: Kait Bradford Bellmon

In North America, Nashville is the epicenter of the music industry. Silicon Valley is home to tech companies and innovation. And if you want American-grown wine, you head to Napa Valley. These are household names. Everyone knows them, and knows why these areas are special.

What makes Amarillo special? What is the one thing people think of upon hearing “Amarillo, Texas”?

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